First off, the most important thing I noticed from this report is that people are realizing that the monetary problems and cutbacks that news organizations have had to make have been having an affect on the quality of work being produced by organizations. If our audiences know what we are doing is sloppy and shoddy, then they will look for other areas to find their news (which it looks like that is happening). This is shown in the demographic Also another important thing to note is how people are getting their news. The advent of people using facebook to check up on whats important and following links to full stories is something an editor should defiantly think about when putting a story on the web. It really helps a story with a link if it has a powerful image to draw the person viewing the link into the online story.
The importance of twitter, facebook, and other social media aside, it is also important to remember that one cannot be to reliant on these, for as I stated before, when the quality of the reporting is lacking, people do notice, and you lose revenue and respect. Another interesting statistic is the lose of viewership from males with higher paying jobs (the ones who typically watch the most news) due to the fact they have seen a drop in quality of reporting. The silver lining, however, is with proper integration of new forms of media and successful use of new types of advertising/pay-as-you-go, the press can regain most if not all of the power and prestige that it once proudly held claim to.
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